FKA twigs named Creative Director of NikeWomen's campaign


11 01 2017

Athletics brand Nike has announced British singer/songwriter FKA twigs as the new Creative Director of NikeWomen's Spring Zonal Strength Tights campaign, shot in Mexico City.

The Good to Love hitmaker directed and provided the sound track for the campaign, which aims to shed light on the 'power of modern movement' that defines sport, and commented 'When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves. I put together a cast of 12 incredible athletes to show that it's about what you do in fitness gear. It's about how you train. It's about how those things help your movement'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.